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Head of «SetlCity» plans an escape


Ilya Eremenko

A new real estate developer is about to appear in St. Petersburg, his ambitions lie in the area of residential real estate. The idea to create a company that aims to occupy leading positions in the industry, belongs to Ilya Eremenko, a famous developer and the Head of “SetlCity” company. He offered Andrey Berezin, a co-owner of “Euroinvest” company to take part in the project.

 

The nights at “Tri bicchieri”

The negotiations for creation of a “super empire” are conducted privately, however, interim results are regularly announced in a trendy restaurant “Tri Bicchieri” on  Rimskogo-Korsakova prospect, where the top leaders of St. Petersburg’s development industry like to dine after work. “Oglaska” found out about this grand plan simultaneously from several people who talked to Ilya Eremenko, a director general of investment and construction company “SetlCity”.

These facts already prove that this project will indeed be ambitious and its participants will do everything depending on them in order to promote it to final stages. In other words, to the level where all other members of the real estate industry will have to make a room for a newcomer. The latter do not like this fact, and some players on the market are not eager to move at all. But these details are not being mentioned in «Tri Bicchieri» in order to avoid the rumours spreading to mass media.

The other participants of the real estate industry, when speaking about the matter privately, act rather reserved. It is a well-known fact that the company led by Eremenko has achieved a lot during the last years, among it a “Grenland” residential complex in Murino, residential complexes “The Sea” and residential blocks “Vienna” and “London” in St. Petersburg, and the list doesn’t end there. This speaks for Eremenko’s ability to be in a trend and his skills to maintain good relations with the authorities, despite the fluctuations within it.

 

A pyramid of achievements

Information sources, avoiding to announce itself, claimin that Ilya Eremenko is positive that all the achievements of “SetlCity” during the last years, can be accounted as his own. It’s a rather dangerous view, however effective when it comes to planning the incentives: those, who consider themselves “undervalued” often achieve a lot in order to feel valued, on the first place personally themselves. Our sources are naming this reason as Eremenko’s motivation to leave “SetlCity” and to establish his own grandiose business enterprise with an ambitious Andrey Beresin.

It is certain that this business will be grandiose, Andrey Berezin would not invest in an enterprise other than an impressive one. “Euroinvest” company, owned by Berezin, specialises in setting up, structuring and carrying out the real estate projects. The company owns land plots of more the 700 hectares of gross area and more than 200 000 sq.m of office and commercial real estate objects. One of the latest deals is the sale of 13 hectares for residential development in Yanino settlement, outside St. Petersburg and an acquirement of a goldmine in Burkina-Faso, not to mention an involvement in politics, which Berezin never forgets about.

Thus, such future partnership is intriguing to say the least, and one of the evident contrivances is what will Ilya Eremenko invest in a future enterprise?

 

Significant interest

It is unlikely that he will invest his Director General savings in a project. According to our knowledge, a top manager owns only a few percent of shares of “SetlCity”, but this “diplomatic bag” plays an unexpected role in these Napoleon’s plans.

On the one hand, there’s a viewpoint that Eremenko himself accepts his role as a minority shareholder as a punch to his public image. Personally the investor considers his input into the development of “SetlCity” much more prominent than the amount of shares that he owns. On the other hand, even such minor quantity of shares is highly valued in financial terms. Rumours among the developers say, that Eremenko himself estimates his shares at 2 billion roubles. So, such an amount can be a good starting point for an enterprise, where one of the future partners can be Andrey Berezin.

However, there are some nuances one of which is the future stance of Maxim Shubarev, an actual owner of “SetlCity”. He is not aware of the situation yet and Eremenko sees him as a reason for being undervalued. Nonetheless, he will have to take Shubarev into consideration. He won’t be able to sell the shares on the market, because it is a closed joint-stock company and according to its charter, the shareholder are first obliged to offer their shares for sale among other shareholders. And such an offer will be unlikely refused upon, however it’s not guaranteed that it will be estimated at the price that Ilya Eremenko wishes for.

Moreover, such a situation can appear offensive for Maxim Shubarev himself, because the person he was counting on is actually planning an escape behind his back. So, how will one of the major players of developer’s market react on such a disappointment? The answer to this intrigue, we will probably find out very soon.

 

 

27.02.2014
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